While I was doing analysis to reply this query relating to the distinction between key phrases and meta tags, I was blown away to study that Google utilizing meta tags to find out a website’s relevance is a fantasy.
I’m not saying that meta tags aren’t necessary simply that utilizing them or not utilizing them in accordance with Google is just not going to determine whether or not or not your website will get discovered by the spiders and serps. A gentleman named Matt Cutts, who’s a Google engineer, said this “Google has ignored the key phrases meta tag for years and presently we see no want to vary that coverage.”
So what does Google use to find out your website’s relevance?
The key phrases you employ all through your article content material, your URL, the title of your piece and incoming hyperlinks to match you to your competitor’s websites.
Using a Meta Description
What Google does do at occasions is use your meta description to create these little snippets that you simply learn when doing a Google search. Even although you’ll learn this bit of data when doing a search, it nonetheless doesn’t nor won’t have something to do together with your rating. Don’t disregard this facet for that cause however quite take a look at it as one more reason to interact and entice your prospect to need to click on in your hyperlink to study extra.
Myth Busting on Meta Tags, Keywords & Title Tags
- Use loads of Keywords – Absolutely not! Using key phrases which are related to your article and goal market is greatest. Don’t overuse them. Good rule of thumb is itemizing three robust key phrases per article.
- Use many various key phrases all through your website – Again, I should go together with an enormous NO!! Using many various key phrases all through your website can grow to be a search engine’s nightmare. Focus in your website’s theme after which utilizing solely 10-20 key phrases or key phrases will do you good. Interesting aspect notice right here, you will not get penalized for together with widespread misspelled phrases in your key phrase subject despite the fact that you do not use them in your website.
- Comment Tags – If you will have the choice to make use of remark tags, do not repeat your key phrases or meta description right here. Search engines will penalize you for spamming. Comment tags are items of HTML code that site owners will write right into a web page to inform the various search engines to disregard sure issues in a doc reminiscent of notes, java script or feedback about a component on the web page.
- The Title Tag – Believe it or not, this can be a actually necessary tag to make use of and benefit from, however use it appropriately! When writing a title tag, write it together with your viewers in thoughts not the various search engines. It’s good to take care of your title tag size and an excellent gauge is to maintain it’s ninety characters or much less and that does embrace areas.
Remember, key phrases, meta descriptions, meta tags and title tags are essential to make use of however use them correctly and in a ‘wholesome’ method to maintain the various search engines loving you and wanting to return again for extra!
