How To Generate Leads Online Without Spending Money

No matter what kind of business you are in, the majority of your customers and prospects are likely to be internet users. Therefore lead generation from online sources should always be a part of your marketing and sales strategy.
However, most people believe that online lead generation requires a lot of money. While this is partly true, it doesn’t always have to be that way. If you know the right tactics and platforms, you can kick off your online marketing and lead generation activities without spending any money at all.

In fact, if you’re a startup or have budget limitations, I recommend you start your marketing efforts using these tactics before making the transition to paid options once you have sufficient funds for it.

Here are a few ways you can market your business effectively and generate targeted sales leads without any expenditure.

How To Ensure That Your Blog Is Never Penalized By Google

Search Engine Optimization (SEO) is the most effective technique for attracting relevant and high volume traffic from search engines. Ranking on the first page of Google for competitive keywords in your niche, can open floodgates of traffic to your website.

However, while optimizing your website, you need to make sure that all your SEO activities are in line with Google’s guidelines and recommendations. Because violating Google’s search engine guidelines can get your website penalized and, in extreme cases, de-indexed from its search results.

Thankfully, staying away from a Google penalty, and still rank highly in search results, is much easier than you think.
Here’s how you can do it.

WordPress tip: Modify any role name to fit your needs

Simply paste this code into your function.php file. Edit lines 4 and 5 at your convenience.

Thanks to Kevin Chard for the tip!

WordPress trick: load all posts from the current week

Simply paste the code below where you’d like to load posts from the current week. Then don’t forget to display the results as desired.

Thanks to Christian Brückner for the tip!