No matter what kind of business you are in, the majority of your customers and prospects are likely to be internet users. Therefore lead generation from online sources should always be a part of your marketing and sales strategy.
However, most people believe that online lead generation requires a lot of money. While this is partly true, it doesn’t always have to be that way. If you know the right tactics and platforms, you can kick off your online marketing and lead generation activities without spending any money at all.
In fact, if you’re a startup or have budget limitations, I recommend you start your marketing efforts using these tactics before making the transition to paid options once you have sufficient funds for it.
Here are a few ways you can market your business effectively and generate targeted sales leads without any expenditure.